Product Design & Strategy
Helping Care Economy founders get to product market fit faster so that they can scale sooner
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Our care economy is broken. You started your company to fill in those gaps, but building a product that really solves your customer's needs is hard work.
We’ve spoken to dozens of care economy Founders and realized that the industry faces a lot of the same challenges…
- You've had a couple of false starts and product market fit is just not happening. You know that your customers are out there, but it still feels like you're trying to sell a product that no one wants.
- As a consequence, it's taking forever to close your first few deals, which is a problem because you don’t have the bandwidth (or the runway) for a 12+ month-long sales cycle
- It's also no surprise that you're spread thin from the work you and your team are putting into each deal, and not closing as many deals as you'd like...
What if you could optimize your product to get it to a state where it's finally "clicking" with your users? Imagine...
- Having strong and consistent growth in both usage and revenue
- Experiencing consistent levels of decreased churn (and not just for the first few months!)
- Customers championing your product on your behalf – both to their network as well as to other partners or investors
My Process
My process starts with identifying your target user’s core needs, and ends with making sure that your product or service offers a value proposition that meets most of those needs.
Whether you’re trying to get to your initial set of customers, or scale with a broad set of opportunities and requirements, my work will usually involve a combination of in-depth conversations, strategy workshops, and custom UX design.
Here are the phases my clients typically go through:
Get a fresh perspective
For the first 2-3 weeks, we will discuss your business together in great detail; your vision for the product, your value proposition, any customer feedback you’ve received, and any events that could inform our goals and overall strategy. You will gain clarity around what is holding you back and what is required to breakthrough
Create a plan
Next, we will create user stories or customer problem statements, which will form the blueprint for your product. You’ll gain a better understanding of which features, functionalities and workflows should be part of your core solution, as opposed to the ones that just pad retention
Get to product-market fit
With the roadmap in hand, we can start designing a product that your customers will want to use for years to come. You can get my support in an advisory capacity with your team, or you can have me execute the design and work alongside your development partner
About Marielle Briant
Everyone has a care story. Mine started when my mother and I took care of an ailing grandparent, with the help of my extended family and paid care professionals.
Shortly after my grandmother passed, I started meeting with Founders who were launching products and services to solve our care crisis. I realized that no matter what specific problem they set out to solve, they had all made a personal commitment to ensuring that other families faced less challenges than they did.